The Weather Channel is just terrible. In the past, it served a useful purpose. I remember watching it as a kid in the 90s. (I was a weird kid.) It was fairly straightforward with its purpose and implementation. It was a 24/7 cable channel where people could go get weather information for their own area as well as the rest of the country. It had incredible utility and was very good at what it did.
Unfortunately, as television executives are prone to doing, they took a perfectly good thing and fucked it up, royally. They must have had some top-level executive meeting ten years ago where they talked about all the things they could do to remove all but the most subtle signs of utility from the Weather Channel.
First, they added programming. They started putting on shows like “Storm Stories,” where rednecks are interviewed about their impressions of the inside of a fucking hurricane. It is a show that showcases the stories of people either unlucky enough to be in the path of a tornado or stupid enough to sit through a Category 4 hurricane.
Second, they added advertising. Granted, ads were on the Weather Channel for a long, long time. Unfortunately, there are way too many and they get more screen time than the weather itself.
Third, they have a morning show. It has Al Roker, no less. The Weather Channel has a morning show. You might be thinking, “Oh, great! I will get some national news while I get my weather!” Nope. “Wake Up With Al” has as tenuous a grasp on news reporting as Roker’s last show, the horrendous “Today” show on NBC.
There is, however, still weather on the Weather Channel. “Local on the 8s” is the last remaining fragment of TWC’s focused and purposeful lineup. Local on the 8s gives a minute or so of actual weather information every ten minutes.
What really pisses me off about weather reporting in general is the lack of climate change coverage. On TWC and local news channels, they go on and on about how we are having record temperatures, record precipitation, and record drought but do not ever once suggest why these things are happening. I know, it’s the Weather Channel, not the Climate Channel. Still, these two are inextricably linked with one another and with virtually every other area of our lives, yet climate change gets virtually no coverage on a network that is dedicated to reporting the weather. I would not expect much, maybe something like, “Hey, you know it’s 120ºF in shade because…” It should not be a big deal.
In a television world where shows and news coverage is mediocre at best, one would think that we could get something as basic as weather reporting right. Unfortunately, due to focus groups and TV executives trying to appeal to a “broader audience,” we are left with another shitty, half-assed news channel like CNN, Fox, or MSNBC. Of course there alternatives to finding weather information, such as local news stations, NOAA, and the old standby, looking out the god damned window.